Checklist for usability testing in 2018

I have been thinking a lot lately about my method. Experience is a powerful factor, but it is unusual that people really sit down and try to map out what we know.
While it's portion of one of my offerings that were compensated, I Have decided to share this checklist. A couple of disclaimers: First, I do not claim this list is unique or extensive. Jakob Nielsen has an excellent 113-level checklist for example, Homepage Usability, in his book. This really is my way of organizing what I feel is important while attempting to keep it manageable. My usage of phrases might differ from yours. I use "usability" in an extremely broad sense, and my use of "accessibility" isn't very industry standard. Don't like it? Write your own checklist ;) Lastly, an advance warning that this post is pretty lengthy.
Basic Overview
The list is split into 4 approximately equal sections, (I) Accessibility, (II) Id, (I-II) Navigation, and (IV) Content. I will describe and rationalize all the sections and line items below, however you can also download the checklist as a simple, 1-page PDF.
I try to keep it simple with 3 basic ratings: (1) Green Check Always = Great/Move, (2) Red Check Always = Needs work, but no disaster, (3) Red X = Bad/Fail. Not all points are fundamentally applicable to all or any sites.

Load -time Is Reasonable

Call me old-school, but I still like to view sites come in under 100KB (60KB is even better). Most folks will just leave, if a site requires forever to load. Yes, a lot people have broad Band now, but that makes our endurance even thinner.

Critical Content Is Above The Fold

The "fold" is that imaginary line where the bottom of your display cuts off a a full page. Content can fall below the fold, but anything crucial to comprehending who you are or that which you do (especially on the home-page) should suit on that first screen. Average screen-resolution these days is about 1024x768, depending on your audience.

The Goal Clear of tagline Makes Company's

Answer "What would you do?" concisely using a descriptive tag-line. Avoid marketing jargon and boil your value proposition that is unique down to several words. This really is also aplus for SEO.

Clear Road To to Business Information

The good old "About Us" page may possibly appear boring, but self-assurance is important on the internet, and people need a simple way to learn mo Re about you.

Main Navigation Is Easily Identifiable

Every site on the net h-AS has already established a primary menu because the browsers came on the marketplace. Make your principal navigation effortless study, to discover, and use. Make it clear why they're different in the event you have two or even more navigation locations.

HTML Page Titles Are Explanatory

More importantly, your page titles (in the tag) should be descriptive, distinctive, and maybe not jammed full of keywords. Page titles are the first thing search-engine visitors see, and if those titles look spammy or do not make feeling, they will transfer on to the next result.